Reflection #2

Mary Biviens

WIFYS

Section 2

4/9/15

As I was watching the video “Killing Us Softly 4” by Jean Kilbourne, she has stated many arguments but her main goal to get across was that advertising has a control to have us think a certain way. “Only 8% of an ad’s message is received by the conscious mind. The rest is worked and reworked deep within the recesses of the brain” says Rance Crain, Former Senior Editor from Advertising Age. She tells how it gets to us quick and subconscious, with cumulatively. Advertisements can find ways to effect woman’s self-esteem and can have men view woman ideally. Increases advertising by selling sex.

Kilbourne’s main focus was to advocate the respect for advertising. “They tell us who we are and how we should be” she mentions. To convince us to look and act like the ideal male or female in society. When really that is almost impossible. That is why they are able to sell and sell their products to us coming to reach that it still isn’t enough. Consumption never stops. I agree to what she implies. Types of advertisement’s can lead woman in view of being a whore or virgin (sexual). However, men are mostly viewed as successful (business like) or masculine (alcohol or tough). That being said, because they are supposedly the dominant figure there could be thoughts within themselves to act violent.

From 1997 to 2007 cosmetic procedures increased to 457% among woman, Botox and laser procedures increased to 754% throughout a year and so did overall surgeries, having percentage increase 114%. We could prevent such ways of thinking by being profound and global. By showing advertisement to view people as citizens rather than consumers. All people deserve to live authentic chosen lives.